Deferring CapEx, delivering predictability.
Breaking down silos in architecture and engineering.Martin highlights the importance of integrating multidisciplinary expertise within Bryden Wood to regain control over the design process.
By bringing architects, engineers, coders, and data analysts together under one roof, Bryden Wood fosters collaboration and innovation, streamlining the development of high-value solutions.. 3.Challenging the client brief for better outcomes.A recurring theme is Bryden Wood’s practice of questioning and refining client briefs.
Martin illustrates this with examples like GlaxoSmithKline’s facility, where focusing on outcomes rather than assumptions led to more strategic and impactful decisions.. 4.Innovating in high-stakes environments.
Martin recounts how projects with pressing needs, such as reconfiguring Heathrow Airport's passenger transit system post-9/11, often act as crucibles for innovation.
These high-stakes scenarios push teams to develop groundbreaking solutions under constraints, setting new standards for efficiency and safety.. 5.And if we stick by the way we always did things, then all will be well; it is what holds everything together.
But then he, himself points out that once, these traditions were new.As each of his first two daughters, choose their own husbands against the wishes of their parents, he goes through personal moral debate and anguish.
Under review are the values he holds.Does he do what is deemed in his community as right?